Batangas Coffee Day 2024 was held on October 1, 2024 at the Millennium Gymnasium of the University of Batangas, with a theme centered on valuing Liberica and celebrating Kapeng Barako as part of Batangueño identity.
In its official coverage, the University described the event as a collaboration led by the Provincial Government of Batangas and the Batangas Technical Working Group for Coffee, featuring discussions and activities aimed at supporting a sustainable local coffee industry.
The published participant list included ITAEWON alongside other coffee booths—underscoring the café’s role in a broader community showcase of local coffee culture.
For café-goers, the takeaway is simple: ITAEWON’s brand story publicly intersects with Batangas’ coffee heritage—through visibility, community events, and continued branch operations across the province.
