ITAEWON officially introduced its Korean Garden Cafe concept on July 28, 2024, with the opening of its Gulod branch in Batangas City. The launch was presented as a festive occasion, with announcements highlighting entertainment, a celebratory opening-night atmosphere, and fireworks.
Public references associate the brand with Jherald Espeleta and Rassel Joyce Espeleta, while ITAEWON is also presented in public-facing advisories as part of the Geros Group of Companies.
Promoted as open daily with extended hours, the Gulod branch offers guests a convenient setting for coffee runs, casual meetups, study sessions, and late-night hangouts.
